ELİF ECE UZLU KOCA

About Me

Works

Writings

Contact Me

ELİF ECE UZLU KOCA

About Me

Works

Writings

Contact Me

ELİF ECE UZLU KOCA

Hi there, I am Ece

I'm an urban designer turned UX/UI designer with a passion for human-centered design, strengthened by my wayfinding design experience. By blending analytical thinking with visual storytelling, I create meaningful digital experiences shaped by behavior, needs, and context.

I'm an urban designer turned UX/UI designer with a passion for human-centered design, strengthened by my wayfinding design experience. By blending analytical thinking with visual storytelling, I create meaningful digital experiences shaped by behavior, needs, and context.

  • UX/UI DESIGN

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    E-GAMAING

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    B2B

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    B2C

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    WAYFINDING DESIGN

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    URBAN DESIGN

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    ARCHITECTURE

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2021

Tridi.co

As the UX/UI designer, I shaped the entire design direction: researching user needs, defining engineer personas, running benchmarks and creating a product identity that felt reliable and efficient. The focus was always on clarity, speed, and usability for technical users.

#soledesigner

#adobexd

#b2b

#thinkingprocess

View on Behance

Ecommercio

My Projects

I have been working at Ecommercio for the past year, focusing on e-commerce projects across a wide range of industries, including kitchenware, beauty and makeup, lingerie, supermarkets, perfumes, and furniture. Among these projects, the Bürotime project was the one where I took the most responsibility and was most involved throughout the entire process. It was also one of the projects I enjoyed working on the most.

2026

Bürotime

Throughout the Bürotime project, the website structure was designed around an architect persona, balancing corporate needs with a fast and intuitive shopping experience. The goal was to create a seamless flow where architects could explore projects, discover and filter award-winning products, navigate through product families, request quotations, and easily access architectural documents and product specifications.

#productdesigner

#figma

#b2c

#b2b

Visit Website

Visit Website

Beyn I Spinmatic

Beyn I
Spinmatic

I've been working as a UX/UI designer since 2020, and I have experience in the gaming industry, B2B and B2C projects. Working on different projects excites me. I am good at analyzing user behavior, identifying pain points, and creating seamless experiences. I am a strong team player who actively follows trends and I value projects that embrace creativity and open-minded thinking.

Spinmatic l 2025

Pinky Plinko Deluxe

At Spinmatic, I led the UX/UI design of various slot and plinko games. I developed a comprehensive Figma-based design system to ensure functional consistency across projects. I tailored the flow of each game to its unique features, creating user interfaces that allowed players to easily navigate in-game features.
Redesigned the upgraded version of Pinky Plinko with new game mechanics and features.

View the Process

#senior

#uxdesigner

#figma

#designsystem

#e-gaming

View the Process

2022

Colorbox

The design process included benchmark research, user persona definition, and building a visual system (typography, icons, and styles) aligned with the existing brand identity. All pages were designed and prototyped in Figma, with a focus on providing an inspiring, artist friendly shopping experience.

#productdesigner

#figma

#b2c

#journeyprocess

View on Behance

2021

Tridi.co & Xometry

As the UX/UI designer, I shaped the entire design direction: researching user needs, defining engineer personas, running benchmarks and creating a product identity that felt reliable and efficient. The focus was always on clarity, speed, and usability for technical users.

#soledesigner

#adobexd

#b2b

#thinkingprocess

View on Behance

My Writings

My Writings

I regularly use Medium for research, staying up-to-date on industry trends, and finding inspiration for my career. The articles I've written there include one exploring how wayfinding influenced my design journey and another highlighting the critical role content plays in design.

#Navigation

“Header” is the New Wayfinding

Read it on Medium

#UX-Writing

Voice & Tone for Betting Site Users

Read it on Medium

#Navigation

“Header” is the New
Wayfinding

Read it on Medium

#UX-Writing

Voice & Tone for Betting
Site Users

Read it on Medium

#Navigation

“Header” is the New
Wayfinding

Read it on Medium

#UX-Writing

Voice & Tone for
Betting Site Users

Read it on Medium

UX Courses - IxDf

Through the courses I’ve completed on the IxDF, I’ve continuously advanced my skills in UX/UI while building key milestones in my career with certified training. The community section has also been a valuable space where I receive constructive feedback from industry professionals, helping me refine my design thinking with expert insights.

VIEW COURSE CERTIFICATE & COMMUNITY

View Course Certificates

VIEW COURSE CERTIFICATE
VIEW COURSE CERTIFICATE

My Strong Passion

In 2023, we redesigned my husband’s café to better suit our regular customers and target audience. What started as an interior design project gradually evolved into a broader creative community through social media, exhibitions, and gastronomic events. As I was working from home at the time, 23 Society became both a place to work and socialize, allowing me to connect with people from different country' and turn the café into a small but vibrant community.

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    INTERIOR DESIGN

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    SOCIAL MEDIA

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    EXHIBITIONS

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    EVENTS

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    BRAND IDENTITY

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    SOCIETY

Events

Cultural Food Event Series

Baya Baya is a recurring event series that brings different countries’ culinary cultures together with the cafe experience. For each event, I was responsible for developing the concept, creating the visual identity, designing posters and stickers, and planning the overall experience flow.

From Italian food culture to the Scandinavian fika ritual and Japanese cuisine, this series combines design, culture, and food experiences to create unique moments around the table.

#event

#aboutus

#aboutus

#visual

#poster

23 Society Espresso Bar

Linkedin

Medium

Behance

2026

Linkedin

Medium

Behance

2026

Linkedin

Medium

Behance

2026

Linkedin

Medium

Behance

2026

My Strong
Passion

In 2023, we redesigned the interior of my husband’s café to better suit the needs of our regular customers and target audience. Designing such a small space was both challenging and enjoyable, as every detail had to be carefully considered.

After the redesign, we started developing the café beyond its physical space by managing its social media, organizing an exhibition series, and hosting various gastronomic events. Over time, 23 Society became more than just a café, it evolved into a small community.

As I was working from home at the time, being part of this community made my workdays much more enjoyable. I met people from different countries, made new friends, and had people to connect with during our breaks. For me, 23 Society became both a place to work and a place to socialize.

In 2023, we redesigned the interior of my husband’s café to better suit the needs of our regular customers and target audience. Designing such a small space was both challenging and enjoyable, as every detail had to be carefully considered.

After the redesign, we started developing the café beyond its physical space by managing its social media, organizing an exhibition series, and hosting various gastronomic events. Over time, 23 Society became more than just a café, it evolved into a small community.

As I was working from home at the time, being part of this community made my workdays much more enjoyable. I met people from different countries, made new friends, and had people to connect with during our breaks. For me, 23 Society became both a place to work and a place to socialize.

Events

Cultural Food Event Series

Baya Baya is a recurring event series that brings different countries’ culinary cultures together with the cafe experience. For each event, I was responsible for developing the concept, creating the visual identity, designing posters and stickers, and planning the overall experience flow.

From Italian food culture to the Scandinavian fika ritual and Japanese cuisine, this series combines design, culture, and food experiences to create unique moments around the table.

#event

#aboutus

#visual

#poster

23 Society Espresso Bar

Ecommercio

I have been working at Ecommercio for the past year, focusing on e-commerce projects across a wide range of industries, including kitchenware, beauty and makeup, lingerie, supermarkets, perfumes, and furniture. Among these projects, the Bürotime project was the one where I took the most responsibility and was most involved throughout the entire process. It was also one of the projects I enjoyed working on the most.

2026

Bürotime

Throughout the Bürotime project, the website structure was designed around an architect persona, balancing corporate needs with a fast and intuitive shopping experience. The goal was to create a seamless flow where architects could explore projects, discover and filter award-winning products, navigate through product families, request quotations, and easily access architectural documents and product specifications.

#productdesigner

#figma

#b2c

#b2b

Visit Website

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